Vivienne Sabó
A French brand that since 1994 has brought Parisian glamour and elegance to women around the world.
Born in the heart of Paris
Vivienne Sabó was born in 1994 in Paris, the city of light, fashion and timeless style. From the very beginning, our mission was clear — to make Parisian glamour accessible to women around the world.
The brand name was inspired by the legend of a mysterious Parisian lady whose beauty captivated everyone around her. Vivienne embodied French elegance — sophisticated, self-assured and always impeccably made up.
Today, three decades later, Vivienne Sabó is present in more than 50 countries, staying true to its philosophy: high-quality makeup doesn't have to be luxuriously expensive.
What drives us
Accessible elegance
We believe every woman deserves to feel beautiful. Our products combine premium quality with accessible prices.
Cruelty Free
We never test our products on animals. Beauty must not come at the cost of suffering.
Innovation
We constantly develop new formulas and textures, following the latest trends while respecting classic French cosmetic tradition.
Our journey
Founded in Paris
Vivienne Sabó was founded with a vision of accessible Parisian elegance.
European expansion
The brand expanded to Eastern European markets and won the hearts of millions of women.
Global growth
Presence in over 30 countries and launch of iconic products.
New era
Rebranding and focus on sustainability and cruelty-free production.
Serbia
Presence in the Serbian market — available at selected retail locations.
Discover Vivienne Sabó
Explore our full collection and find your new favorite products.